I worked as a creative director, idea maker, and copywriter on successful campaigns for clients such as Radegast, Flexi, Zonky, Komerční banka, T-Mobile, Wrigley’s, GE Money Bank, Toyota, Renault, Mondelez, Amesty International, the Czech Philharmonic, and a number of others. The results of my work obtained awards for effectiveness and creativity at international and domestic festivals such as Effie, Epica, Golden Drum, Cannes Lions (shortlists), New York Festivals, or ADC Creative Awards. Three campaigns were published in Lürzer’s Archive.
Boomerang Communication, Made By Vaculik, BBDO Riga? Mark BBDO Prague, Havas Prague.
DESIGNING A BRAND’S CREATIVE STRATEGY
An excellent creative strategy helps a brand distinguish itself from its competition, and increases sales as well as brand value. I always combine communication design with a strong communication concept created while keeping in mind the defined target group and communication objectives. Because the concept – that is to say the idea, is still the most important thing.
LOCAL AND INTERNATIONAL COMMUNICATION CAMPAIGNS
Alone or in cooperation with an external team, I prepare the brand’s complete communication campaign, including execution for all communication channels, from TV and print ads to online videos, static and dynamic banners, and social network content. I also arrange adaptation of campaigns for other markets, primarily for the area of Eastern Europe, but I’m certainly not afraid of other challenges. So if you want to sell in for example India, Japan, or Greenland, don’t be afraid to contact me.
SIMPLE AND EFFECTIVE SOLUTIONS FOR COMPLICATED PROBLEMS
Can sales volume be increased for a chewing gum brand that already has 98 % market share? How can we boost the perception of a bathroom brand to a qualitatively higher level? Can using the same concept for communicating a bank in Slovakia and the Czech Republic pay off? When it comes to internal processes, it is often difficult to look at a problem objectively. Thanks to my many years of experience with large agencies and my flexibility as a freelancer, I can bring to the table fresh and effective solutions for even the most complicated communication challenges.
ADVERTISING TEXTS, CLAIMS, BRAND LANGUAGE DEFINITION
How a brand communicates with customers is absolutely essential, and something that doesn’t concern only advertising campaigns. It also has to be incorporated into every answer to customer questions on social networks or how salespeople speak. That’s why I also help clients distinguish themselves from the competition through communication language. To say what I need – in a more original fashion and better!